A lead is a business or individual who shows interest in the service or product offered. Leads, also called referrals or inquiries, will come from a variety of channels, such as traditional and digital advertising, trade shows, direct mailings, email marketing, social media, web sites, business networks and referrals, to name a few.
All firm growth starts with the truth: CPA Firms aren’t experts in winning new business or increasing organic growth, nor do many have the time to be. Instead they turn to mergers and acquisitions for firm growth, which has its own set of problems.*
Are you still relying on outdated methods to get new business? Could you replace your entire customer book if needed? Certified Public Accounting firms are designed by nature to perform within their comfort zone; producing solid business leads, isn’t one of them.
Does your firm struggle with attracting and developing new business? Is it harder for your firm to compete with larger, high-profile firms to win the best clients? Cloud Practice offers a method of finding profitable engagements with new clients.
Firms that do not attract and develop new business will risk lagging farther behind in potential revenue generation, leaving money on the table in an opportunity-filled market place.
Problems with tracking the effectiveness of your marketing? Has your firm lost business due to mismanagement of leads or were too slow to follow up? Cloud Practice offers you the power to understand where your best leads come from and then focus more heavily on your marketing to that demographic that earns your firm the most profit.
Developed from an accounting firm standpoint, Cloud Practice helps you learn new methodologies and processes surrounding attracting and developing new business.
A secret that winning CPAs know is that producing organic growth depends on consistently tracking and contacting your target business audience.
Organic growth emerges through a CPA firm’s individual efforts to grow an accounting practice. Developed with Accountants for Accountants, Cloud Practice helps you discover the formula for attracting and developing new business that generates organic growth for CPA firms.
